Depending on how you interact with our site, we collect various types of information:

• Personal data: This includes your name, address, email, phone number, and payment information when you make a purchase.
• Payment information: We use Shopify to process payments securely. We do not store your credit card or bank details on our servers.
• Usage data: When you visit our site, we automatically collect data like your IP address, browser type, and how you use the site (e.g., pages viewed).
• Cookies and tracking tools: We use cookies to improve your experience on our site and tailor ads to your interests. For more details, check our Cookie Policy.

We use your data for a variety of purposes, including:

• Processing orders: This includes managing payments, shipping, and customer support.
• Marketing and promotions: With your consent, we send newsletters and promotional emails. You can unsubscribe at any time by clicking the link in our emails.
• Security and fraud prevention: We take security measures to protect your data from unauthorized access.
• Improving our website: We use tools like Google Analytics to analyze how visitors use our site and enhance your experience.

We use industry-standard security measures, such as SSL encryption, to keep your personal data safe. Additionally, your data is stored in secure environments, and we only partner with trusted platforms like Shopify and Google.

We recommend keeping your account details, such as your password, confidential and informing us immediately if you believe your account has been compromised.

We only share your data with trusted third parties that help us deliver our services, such as:

• Shopify: For processing payments and managing your account.
• PostNL and Bpost: For delivering your packages.
• Google Analytics: To analyze how visitors use our site and for advertising purposes.
• Marketing partners: To display ads tailored to your interests.

We never share personal data with third parties for their own marketing purposes without your consent.

We use cookies and tracking tools to enhance your experience and tailor ads to your preferences. Cookies help us:

• Remember your shopping preferences and items in your cart.
• Gain insights into how you use our site through tools like Google Analytics.
• Show you targeted ads based on your browsing behavior.

You can block or delete cookies via your browser settings, but note that some features of our website may not work properly if you do so.

For more details, see our Cookie Policy.

Depending on where you live, you may have the right to:

• Access your data: You can request a copy of the personal data we hold about you.
• Correct or update your data: Let us know if any of your information is incorrect or outdated.
• Delete your data: You can request that we delete your data (unless we are required by law to keep it).
• Opt-out of marketing: You can unsubscribe from marketing emails by clicking the unsubscribe link in any email we send you.

To exercise your rights, please contact us at info@smartpaw.be.