Privacy Policy

Last updated: 4 July 2026

This Privacy Policy explains how SmartPaw VOF ("SmartPaw", "we", "us") collects, uses and protects your personal data when you visit or make a purchase from smartpaw.be, in accordance with the EU General Data Protection Regulation (GDPR).

Data controller

SmartPaw VOF
Handelsdokkaai 9 box 401, 9000 Gent, Belgium
Company & VAT number: BE 1028.566.224
Email: info@smartpaw.be

What data we collect

When you visit the site, we automatically collect information about your device, including your browser, IP address, time zone and certain cookies. As you browse, we collect information about the pages and products you view and how you interact with the site ("Device Information"). When you make a purchase, we collect your name, billing and shipping address, email, phone number and payment information ("Order Information"). Payment card details are processed securely by our payment providers and are not stored by us.

How and why we use your data

We use your data to fulfil and deliver orders (processing payments, arranging shipping via DPD and partner carriers, and sending order confirmations), to communicate with you, to screen orders for fraud, and — where you have consented — to send you marketing. We also use Device Information to improve and optimise our website. Our legal bases are the performance of our contract with you, our legitimate interests, your consent (for marketing and non-essential cookies), and our legal obligations.

Sharing your data

We share personal data with service providers who help us run our store, such as Shopify (our e-commerce platform), payment providers, DPD and partner carriers, and email/marketing tools. These parties process your data on our behalf under appropriate agreements. We may also disclose data to comply with applicable laws or to protect our rights.

Cookies

We use cookies and similar technologies for essential site functionality, analytics and, with your consent, marketing. You can manage your preferences via your browser settings and our cookie banner.

Data retention

We retain Order Information for as long as necessary to fulfil your order and to comply with our legal obligations (such as accounting and tax). We keep marketing data until you unsubscribe.

International transfers

Some of our providers may process data outside the European Economic Area. Where this happens, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

Your rights

Under the GDPR you have the right to access, rectify, erase, restrict or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time. To exercise your rights, email us at info@smartpaw.be. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, gegevensbeschermingsautoriteit.be).

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "last updated" date shows when it was most recently revised.